I briefly looked at the magazine rack on the way to cool down from my workout and the Outside magazine with Lolo Jones on the cover continues to catch my eye, mostly due to the absurdity of it.
What exactly is this outfit she is wearing? I understand that, you know, Outside covers a lot of sports stars and a lot of apparel for sports can be skimpy, therefore, possibly sexual. But this made no sense. So, I opened it up to find out exactly what sport Lolo Jones participates in. Guess what it is? Hurdling. NEVER would have guessed.
Naturally, I started to feel that Outside magazine is a little sexist and objectifying of their female stars that they put on their covers. But then, I don’t read the magazine so just one cover isn’t enough to make a good judgement off of.
Then, I went home and Googled “Outside magazine” and looked at what images popped up.
Sorry if the image is too small. I know that this isn’t exactly the most accurate way to get a sampling of magazine covers but it works for the moment. Count the number of women on the covers. There are three here, one of those being a duplicate. How are these women dressed? They are in bikinis. Now look at the men, of which there are many. Most are fully clothed and a profile picture from either the waist up or just their face.
I’m not pointing this out to diss on Outside magazine. I’ve honestly only ever browsed through the magazine and it seems to cover pretty cool stuff. It just makes me sad that a topic which appeals to both men and women, physical sports and outdoor activities, has been packaged and sold with what seems to be a mostly male audience in mind.